Bringing virtual reality to the lab at Novartis

At Novartis, virtual reality is used to understand complex interactions between molecules. It’s a way to facilitate communication between chemist and biologist about drug design and protein’s interactions.   Viktor Hornak, an…

How Virtual Reality Takes Scientists Inside New Molecules

With this very impressive installation, Pfizer R&D team explores the complexity of molecular actions in brain (and in 3D!) At Pfizer’s Research & Development hub in Cambridge, Mass., chemists, neuroscientists…

Pharma wades into the world of virtual reality marketing

Why to use VR and 360° videos in Pharma industries, especially for communication ? Because like in any other domains, it’s immersive and engaging ! In the realm of marketing,…

Surgeons use HoloLens to peer into patients’ legs

At St. Mary’s Hospital a team from Imperial College London use a Hololens to see “inside” the body and to prepare surgical interventions. All of the patients first underwent CT scans,…

Expect augmented reality to come up big for pharma marketers

Today augmented reality could be use for many thing in healthcare : to educate professionals, to share with customers or to help them to visualize new concepts. As Arno Sosna (Veeva Systems)…

FollowKnee, une prothèse de genou connectée imprimée en 3D

Le projet FollowKnee a ppour ambition de créer une prothèse 100% connectée, destinée à améliorer la pose puis la rééducation des patients. Sélectionné dans le cadre du programme d’investissement d’avenir, FollowKnee…