At Novartis, virtual reality is used to understand complex interactions between molecules. It’s a way to facilitate communication between chemist and biologist about drug design and protein’s interactions. Viktor Hornak, an…
Day: February 27, 2018
How Virtual Reality Takes Scientists Inside New Molecules
With this very impressive installation, Pfizer R&D team explores the complexity of molecular actions in brain (and in 3D!) At Pfizer’s Research & Development hub in Cambridge, Mass., chemists, neuroscientists…
Pharma wades into the world of virtual reality marketing
Why to use VR and 360° videos in Pharma industries, especially for communication ? Because like in any other domains, it’s immersive and engaging ! In the realm of marketing,…