Bringing virtual reality to the lab at Novartis

At Novartis, virtual reality is used to understand complex interactions between molecules. It’s a way to facilitate communication between chemist and biologist about drug design and protein’s interactions.   Viktor Hornak, an…

How Virtual Reality Takes Scientists Inside New Molecules

With this very impressive installation, Pfizer R&D team explores the complexity of molecular actions in brain (and in 3D!) At Pfizer’s Research & Development hub in Cambridge, Mass., chemists, neuroscientists…

Pharma wades into the world of virtual reality marketing

Why to use VR and 360° videos in Pharma industries, especially for communication ? Because like in any other domains, it’s immersive and engaging ! In the realm of marketing,…