We can find now several examples of immersive technologies uses in pharmaceutical industry. From marketing to industrial maintenance, formation, vulgarisation, sales, etc. In this paper, you will find some of theses cases and a short analyse about the actual challenges before a even more deep adoption.
According to Dr. Suneil Malhotra, director, head of scientific communications and medical education, oncology, at Bayer Pharmaceuticals, before AR and VR, exhibit booths were restricted by regulatory standards and passive, low-interaction medical content that hampered their ability to engage HCPs in the booth for educational and scientific exchange. “We wanted to bring good, interesting scientific education to life,” Dr. Malhotra says. “After all, we have a very compelling pipeline.”