Pharma wades into the world of virtual reality marketing

Why to use VR and 360° videos in Pharma industries, especially for communication ? Because like in any other domains, it’s immersive and engaging ! In the realm of marketing, the draw of VR stems from its immersive quality. VR headsets provide 360-degree sights and surround sound, while more advanced versions incorporate touch and smells. … Read more

Expect augmented reality to come up big for pharma marketers

Today augmented reality could be use for many thing in healthcare : to educate professionals, to share with customers or to help them to visualize new concepts. As Arno Sosna (Veeva Systems) say in this article, it’s only the beginning ! “We see augmented reality as another content format,” Sosna said. “There’s an opportunity to go one step … Read more